What makes students actually watch online course videos? Elisabeth and Martin break down the largest study of MOOC video engagement, revealing surprising insights about video length, style, and the power of personal touches. Discover how data is transforming digital education and why sometimes less is more.
[Guo, P. J., Kim, J., & Rubin, R. (2014). How video production affects student engagement: An empirical study of MOOC videos. In Proceedings of the first ACM conference on Learning@ scale conference (pp. 41-50). http://dx.doi.org/10.1145/2556325.2566239]